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Concept: Addy’s at the Railyards
My Role: Creative direction, art direction, concept
The 2017 Addy's at the Railyards was a very different Addy's than all Addy's prior. Its unique location (in the nearly 100-year-old locomotive works building in the Sacramento Railyards), as well as its overall theme, made for a 100% memorable celebration in the advertising community. As Addy's Creative Director and Co-Chair, I strove to make the event look amazing, creative directing designers and creatives to fulfill my vision.
Print/invitation/publication, environmental design, social, presentation design, video
