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Concept: California Dream Eater for Visit California
My Role: Art direction, design, team concept, on set photographer
We transformed Visit California's unloved Instagram food account with 700 lurkers to one with 43k rabid foodie travel blog followers. I’ve visited literally EVERYWHERE in California with a film crew documenting the California Dream Eater, creating 75+ episodes since 2014 showcasing our states culinary prowess. Is being the California Dream Eater the best job in the state? People often ask me… and my answer is, “I’ve also gained 20 pounds from working on this project”.
Video/pre-roll/VOD, social, digital/banners, on set photography
See the 1000+ Instagram Posts: www.Instagram.com/CaliforniaDreamEater
View the 75+ Episodes: California Dream Eater YouTube
