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Concept: Love, California
My Role: Art direction, design, team concept, Illustrations created in a collaborative environment, on-set art direction
California Grown commodities are a gift from the farmer to you. Started as seeds and lovingly cared for, these crops are how California farmers show us their love, and in return we love what they’ve grown. By highlighting the farm-to-fork journey through unique video and ad units, we’ve given the consumer fun reasons to Love California Grown.
Video/pre-roll/VOD, social, digital web banners/site takeovers
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My role: Art direction, design, team concept
Farm 2 Fan brought together farmers and their biggest fans to showcase why California Grown produce creates such a fanbase of their bounty.
Videos/pre-roll/VOD/social videos