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Concept: Solar Powered Goodness
My Role: Art direction, design, team concept
To walk in the footsteps of advertising giants is never easy, as was the case with California Raisins. While we never made anyone dance with a Claymation raisin, we did learn that raisins are solar-powered natural energy for kids and adults alike. We showed that natural energy that kids have by doing astounding things, powered by California Raisins of course. Shot in both live action, and still motion paralaxed video, these ran on social and VOD in it's early days.
Print (national), television, video/pre-roll/VOD
