—
Concept: The Idea Generation
My Role: Art direction, design, team concept
Walt Disney once said, “Children are people, and they should have to reach to learn about things, to understand things.” And so the Disney Youth Education Series was born from a desire to blend imagination with teaching in order to help tweens through young adults learn S.T.E.M. curriculum inside Disney Parks. From east coast to west coast we traveled to both parks documenting and learning about how students of all ages can learn a thing or two at the Happiest Place on Earth.
Print, direct mail, collateral, logo
—
Concept: Lights Out
My Role: Art direction, design, team concept
A high school rite of passage, an all-night party, going to a Disney Park without your parents, yes to all three! When the lights go out, the park is yours — this is all a graduating senior wants to hear. We of course showed what an up-all-night dance-fest and fireworks party could look like when infused with a not-so-hidden Mickey disco ball to light up the night.
Print/direct mail/wearables/activations
—
Concept: Grad Night Class Election
My Role: Art direction, design
Wearables, collectables
