Dear Fehr & Peers, here's to second chances. Here's to taking a second look and seeing what the possibilities could lie ahead. This June and July I was lucky enough to go through the interview process for the position of Corporate Communications Designer. I had several conversations and immensely enjoyed in-person lunch interview with the team.
While I was unsuccessful in landing the position I thoroughly enjoyed the time talking and getting to know the Fehr & Peers Corporate Comms Team in the Roseville office. Second chances are rare and when I saw the (presumed same) position was available again I knew I had to do some stretching if I were to have my second chance and apply again.
I've put together some specific design related pieces that more closely align with the typical work that that I can imagine Fehr & Peers producing. Below are two annual reports, some email examples and an in-house promotion that spanned web/social/email and print.
In the past few months I've kept busy by freelancing with two former companies and a former boss/manager while job hunting. The Visit Alexandria Annual report (below) was just completed this week. Working freelance for former companies gives me good feelings in that we're still excellent friends and the trust they've given me to work on their brands.
I'd love that second chance to be considered for the Corporate Communications Designer position because I can see all the amazing work and the truly happy individuals who make up Fehr & Peers. I am eager to be a team member who not just contributes, but would boldly take a steps forward in making sure that the design at Fehr & Peers is segment leading and ultimately leads to the companies success.
-Colm Conn
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Client: Visit Alexandria, 2025 Annual Report
My Role: Design & layout
Charts, graphs and callouts oh my! For Visit Alexandria, the tourism district who stewards promoting visitors was seeking to have an evolution, but not a revolution to their 2025 Annual Report. Sticking to their brand standards before they change for 2026 I thoughtfully cleaned up and organized the annual report to have a better flow and more places that the viewer can enjoy digging into.
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Client: Livingston Community Health, 2023 Annual Report
My Role: Design & layout
Produced in less than two weeks from startup to printer handoff, this small but important annual report for a local federally qualified health center packs a fun punch. Sticking within the brand standards and toiling through many employee iPhone photos produced a friendly and accessible annual report. This printed piece was given out to employees as part of an employee recognition push.
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Medium: Email Blasts
My Role: Design & layout/scheduling & deployment
No one opens up a boring email. No one opens up a good email either. However those that are open to opening emails often find what they're looking for, or didn't know it's exactly what they needed. The trick to making sure that you at least have have the audiences attention is provided something they actually can use. A recipe, a discount, a study, a fun article are all good segues to making an email that someone can't pass up. All of the below email blasts were coded in Mailchimp, scheduled and deployed by myself for the respective clients. At Noble West I was responsible for deployment of all outgoing emails for all clients. The holiday email below had the highest open rate and click through of any email ever sent from Noble West.
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Client: Noble West – Internal Promtion
My Role: Concept & naming, design & layout, writing for design, email design & lead generation capture page
The ask from the brand management team was to create a lead generation program that we could deploy at tradeshows. By passing out our free printed "trade show survival guide" or by being the recipient of our email, the goal was always to let prospective clients that we are experts in the field of tradeshow design for food and ag adjacent brands. Modeled after one of my favorite design pieces, the National Parks brochures, we give pointers on how one can have a successful and stress-free trade show experience. The project cost nothing but creative time and some small printing fees, what we got was more than a dozen leads for prospective clients.
