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Concept: The PTI Blueprint For Success
My Role: Art direction, design, team concepting
Packline Technologies Inc, or PTI as they're referred to is the premier manufacturer for fruit and vegetable packing machines in California's central valley. Rooted in tradition and honesty, and leaning into technology, the idea of a perfect blueprint was to blend the new and old world together with visuals that spoke to both. Custom typography was created to showcase the care for the craft.
Website, collateral, tradeshow
