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Concept: Accelerate Your Opportunities
My Role: Art direction (created in a collaborative environment), design, event support
SHiFT is the largest invite-only gathering of optometrists who participate in the VSP® Premier Program. A literal golden ticket for those who are accepted are treated to a feast for all the senses. My job as art director was to make SHiFT19, held at the Phonecian resort in Scottsdale AZ, to feel big, exciting and to raise a few hairs on their neck in the process. This project included designing graphics and crafting an intro video for a 110' screen projection. As well as designing hotel graphics, lanyards/keycards, gifts and invitations.
Video, invitation, digital, collateral, promotional materials, environmental design/signage
