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Concept: Legend Has It
My Role: Art direction, design, team concept
Legend has it that The Napa Valley has a thing called wine and it’s quite delicious. But beyond the wine is an entire valley filled with legendary people, places and experiences. And although it is amazingly beautiful, it’s more than just a pretty place — it’s a legendary destination.
Print, video/VOD/pre-roll, social, digital/banner
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Concept: Cab Cab
My Role: Art direction, design, team concept, on set photography
What if you just showed up to the Napa Valley and your Uber driver took you to unexpected places? We did just that in the CabCab social campaign: took guests to places off the beaten path in an untold, well-told way.
Video/VOD/pre-roll, social, digital/banner, on set photography
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Concept: Crush That Meeting
My Role: Art direction, design, team concept
Meetings in the Napa Valley have a flavor all their own. In this campaign we created wine label-inspired camera cards with nods to creativity, inspiration, collaboration and the things that make the Napa Valley the best place to host your next group meeting. Having been to the Napa Valley many times for meetings myself, I feel we accurately captured the desire to live the good life and have a drink after that long, long, long board meeting.
Video/VOD/pre-roll, social, digital/banner
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Concept: The Spirit Of Napa Valley
My Role: Art direction, design, team concept
After the destructive fires of 2017 when it was safe for guests to come back, it was back to business for the Napa Valley. We put together full page print ads in west coast newspapers, as well as long form videos, read by Peter Coyote to welcome back guests.
Print (newsprint), video/VOD/pre-roll
