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Concept: Your Year of Premier
My Role: Art direction, design, production design, print/vendor management
When put to the challenge to make the ultimate printed piece that functions for eight lines of business under one umbrella was a daunting task. Taking my production skills and working direction with a local printer, things couldn't have gone smoother. So many techniques were used in this binder to showcase the reach and breadth the Premier Program encompasses. Tabs, pockets, die cuts bindery, folding, packaging you name it, this piece had it. Accompanying this piece was a z-fold brochure (below)/
Print, production, prepress, print coordination
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Concept: Grow your skills. Grow your mind. Grow your practice.
My Role: Art direction, design, production
Approximately 500 badge boxes were sent to participating VSP Premier doctors that had completed their American Diabetes Association class. I researched and sourced the box vendor, as well as the art direction/design along with the production. The box was so well received subsequent boxes were produced, leading to an increase of classes taken.
Package design, promotional materials, social, print
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Concept: The Right Path
My Role: Art direction, design, team concepting
Updating the look of the VSP Premier Pathways to re-launch the program lead to hundreds of OD's, optometrist entrepreneurs and office staff to join the program. With a small budget making use of stock was a necessity, as well as accentuating the stock with vibrant imagery that gave the idea of progress.
Print, social, banners
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Concept: We Help People See Every Possibility
My Role: Art direction, design
Enterprise wide promotional material design to spearhead the new brand tagline for 2021: We help people see every possibility.
Promotional materials, wearables
